About Sue
Sue Anderson is a creative leader who has built brands, teams and creative cultures across some of the world’s most influential companies.
As VP of Creative at Roblox, she leads multidisciplinary teams spanning brand creative, content design, 3D and emerging creative technology. Her work has helped evolve Roblox from a platform largely associated with kids and gaming into a brand built around creation, connection and a rapidly growing adult audience.
Before Roblox, Sue led creative for both Instagram and Facebook at Meta, steering each brand through very different inflection points. At Facebook, she helped shift the story from social networking back to human connection. At Instagram, she led the evolution of the brand and its global identity, and launched its first brand campaign.
Born in South Africa, Sue began her career as a copywriter at TBWA\Hunt Lascaris before joining Wieden+Kennedy Amsterdam, where she led the team that created Coca-Cola’s global Open Happiness platform and helped Nike Women expand the definition of sport to include dance.
She went on to lead Absolut globally at TBWA\Chiat\Day New York and, as VP/ECD at Crispin Porter + Bogusky, elevated brands including Turkish Airlines, NBA2K and Microsoft. She later co-founded So&So Studios, working directly with Netflix, Google Nest and Allbirds.
Across agency, independent and in-house roles, Sue has built and led creative teams around a simple belief: creativity should help companies understand—and express—who they’re becoming. Today that includes exploring how AI and emerging technology can change the way creative teams think, make and scale, without losing the human judgment that makes the work matter.
Her work has travelled everywhere from the Emmys and Oscars to Times Square and the Super Bowl, and her Turkish Airlines Kobe vs. Messi campaign was named YouTube’s Ad of the Decade. She has judged some of the industry’s leading creative awards, including The One Show, Clios and the Cannes Film Lions, and served as Jury President of the Entertainment Lions for Gaming at Cannes Lions in 2025.