Optimism in Ice-Cold Bottles
An ice-cold Coke has always represented something bigger than refreshment. A little pause. A smile. A shared moment. As the tiny bubbles race to the surface, you genuinely feel a little more optimistic. I led the creative team that created Open Happiness, turning that feeling into a global platform.
Open Happiness
The joy of Open Happiness wasn’t just that it translated into different languages and different cultures. It was what I call a generous idea: simple enough for every market, agency and partner to pick up, but open enough to make it their own.
From in-store posters to content there were many, many different executions. All with one feeling. All making Coke stand for something the world needs so much more than just soda, one ice-cold bottle at a time.
